About Me

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The Lush Cluster collection marries original artistry, weaving techniques and the raw beauty of natural materials into breathtaking works of art. This “jewelry-as-art” approach challenges the boundaries of convention by treating a natural palette, texture, form and light as raw materials are masterfully woven resulting in unified, thought-provoking originals. The Lush Cluster signature medium of geode slices, druzy formations, Herkimer diamonds, semi-precious gemstones and Swarovski crystals appeal to the elegant and sophisticated client, looking for both bold statement jewelry and pieces suitable for everyday.
Showing posts with label online presence. Show all posts
Showing posts with label online presence. Show all posts

12.13.2010

Around and around the (internet) mulberry bush

Deep sigh.  Well, I had no idea what a vicious cycle this whole web presence was going to be.  I feel like every day I want to improve my website, add things to my blog, learn about more widgets, figure out HTML, decipher CSS, contemplate closing my Etsy Storefront and focusing only on my Shop, improve the look of my shop, add things to my shop, change the images on my shop, do I go all black in the background...or should I go with an all white storefront...  AGH!  The possibilities are endless and are they even worth the time and effort I am putting into it?

Of course as a perfectionist I want it to all be seamless and match.  But, I love all the differences between my various websites too!  I like the clean lines of www.lushcluster.com but I like having the white backdrop on lushcluster.smugmug.com and how do I link the domain name...should I switch the service I am using for my website?

All in all I want things to be just right.  But, I guess as in jewelry making, it is a never ending process that can continually be tweaked and improved upon.  After all, if I made the perfect piece of jewelry to end all jewelry making right from the get go then what would be the fun in that?  No - in fact there is no perfect piece of jewelry...there are many awesome pieces that you wear with different outfits, different moods, different seasons, and the list goes on.

Sooooo considering that I guess I should just be satisfied with the fact that I will continually update my website, improve my online presence, fix the style of my shop, and continue to trek on through Etsy.  Ugh, somehow that doesn't make my frustration of wanting perfection THIS MINUTE any easier.  Ha!

If you have any comments about your own frustrations with keeping your websites seamless and in style please share them with me!  I'd love to know that I am not alone...

12.09.2010

The best place to start is at the beginning...

I have been doing a lot lately to give Lush Cluster a presence online.  Not only do I think it could benefit the business...but also I enjoy working online.  Creating a website, a blog, a shop, a portfolio online - it has been so much fun!  I only hope that I have enough time to commit to keeping it up - these online sites demands upkeep.  So here we go.  Let's see how long my enthusiasm lasts.

Website - www.lushcluster.com
Our main website features what Lush Cluster is about, a Frequently Asked Questions Section, and a Contact Us section which allows people to contact us directly about our designs.

Shop and Portfolio - lushcluster.smugmug.com
Smugmug has been a great format to provide free updated photos on what pieces are currently available plus giving clients the opportunity to look at the Portfolio and see past work.  Because Smugmug is not a "storefront" we do not have to pay fees to post as much work as we like there...this allows us to show our customers what is more readily available and up to date.

lushcluster.etsy.com
Etsy was our first home.  While I do think Etsy can be an amazing venue and vehicle to getting your feet wet and started in the online handmade business I believe it can be distracting as well.  There are thousands of handmade vendors and so clients can easily find themselves perusing something else somewhere else and lose where your page is.  More importantly, Etsy costs $ and requires major upkeep.  The system is self-explanatory to post items...but there is no way to change the basic layout and "make it your own."  I think it takes a lot of self-discipline to really utilize Etsy and make it successful, it is something that needs to be updated, worked on, and added to everyday.  Therefore, Lush Cluster still maintains its storefront there for the client who is interested in the security of shopping via Etsy but most of our items are no longer posted on that site.

Facebook
Yes of course we have a Facebook page.  Check it out.  We have friends there believe it or not AND we post a lot of promotions on there!

lushcluster.blogspot.com
And now we come to the blog.  I suppose this is where we can post our latest and greatest - shows, new collections, sales etc.  My thoughts/frustrations on the new designs and perhaps even vent about slow business.  I am not really sure how this will evolve...but let's just wait and see...