I have been doing a lot lately to give Lush Cluster a presence online. Not only do I think it could benefit the business...but also I enjoy working online. Creating a website, a blog, a shop, a portfolio online - it has been so much fun! I only hope that I have enough time to commit to keeping it up - these online sites demands upkeep. So here we go. Let's see how long my enthusiasm lasts.
Website - www.lushcluster.com
Our main website features what Lush Cluster is about, a Frequently Asked Questions Section, and a Contact Us section which allows people to contact us directly about our designs.
Shop and Portfolio - lushcluster.smugmug.com
Smugmug has been a great format to provide free updated photos on what pieces are currently available plus giving clients the opportunity to look at the Portfolio and see past work. Because Smugmug is not a "storefront" we do not have to pay fees to post as much work as we like there...this allows us to show our customers what is more readily available and up to date.
Etsy was our first home. While I do think Etsy can be an amazing venue and vehicle to getting your feet wet and started in the online handmade business I believe it can be distracting as well. There are thousands of handmade vendors and so clients can easily find themselves perusing something else somewhere else and lose where your page is. More importantly, Etsy costs $ and requires major upkeep. The system is self-explanatory to post items...but there is no way to change the basic layout and "make it your own." I think it takes a lot of self-discipline to really utilize Etsy and make it successful, it is something that needs to be updated, worked on, and added to everyday. Therefore, Lush Cluster still maintains its storefront there for the client who is interested in the security of shopping via Etsy but most of our items are no longer posted on that site.
Yes of course we have a Facebook page. Check it out. We have friends there believe it or not AND we post a lot of promotions on there!
And now we come to the blog. I suppose this is where we can post our latest and greatest - shows, new collections, sales etc. My thoughts/frustrations on the new designs and perhaps even vent about slow business. I am not really sure how this will evolve...but let's just wait and see...
- Lush Cluster
- The Lush Cluster collection marries original artistry, weaving techniques and the raw beauty of natural materials into breathtaking works of art. This “jewelry-as-art” approach challenges the boundaries of convention by treating a natural palette, texture, form and light as raw materials are masterfully woven resulting in unified, thought-provoking originals. The Lush Cluster signature medium of geode slices, druzy formations, Herkimer diamonds, semi-precious gemstones and Swarovski crystals appeal to the elegant and sophisticated client, looking for both bold statement jewelry and pieces suitable for everyday.